About CCA Industries

Founded in 1983 and headquartered in New Jersey, CCA Industries is a consumer products company that develops, markets, and distributes trusted health, beauty, and over-the-counter brands sold nationwide and through leading e-commerce platforms.

For more than four decades, we've built our business on a simple principle: deliver effective, high-quality personal care products at prices that make them accessible to every consumer. Our portfolio spans oral care, skin care, nail care, hair removal, pain relief, and sun protection — categories where millions of Americans make purchasing decisions based on results they can see and feel.

Plus White: Our Flagship Brand

Our flagship brand, Plus White, is one of America's original teeth whitening toothpastes. Launched in 1991, Plus White pioneered the at-home whitening category and continues to deliver professional-grade whitening formulations at mass-market prices. The Plus White line includes whitening toothpastes, the 5 Minute Speed Whitening Gel and kit system, StainGuard Post Rinse, and the Plus White Polisher. In 2024, Plus White was recognized as an Oprah Daily Editor's Choice for teeth whitening — a testament to the brand's enduring performance and value.

Our Brand Family

Beyond Plus White, our brand family includes Porcelana skin care creams; Nutra Nail treatments and care products; Hair Off depilatory and hair removal solutions; Scar Zone scar diminishing treatments; Pain Bust-RII, a trusted over-the-counter arthritis pain relief cream; and Neutein, a doctor-preferred brain health supplement.

Our products are available at major retailers including Walmart, Walgreens, and CVS, as well as through Amazon and our direct-to-consumer online store. We continue to expand our e-commerce presence, meeting consumers wherever they prefer to shop.

Leadership

Under the leadership of CEO Christopher Dominello, who joined in 2021, CCA has entered a new chapter of strategic focus. We've streamlined our brand portfolio, concentrated investment behind our highest-potential brands, and driven meaningful improvements in profitability and operational efficiency. Our team is less than a dozen people - but our brands reach millions of consumers each year.

CCA Industries trades on the OTC Markets under the ticker symbol CAWW. The company is led by CEO Christopher Dominello, CFO Stephen A. Heit, and Chairman Brent Funston.

From our founding over four decades ago to today, CCA Industries has remained committed to one mission: creating personal care products that deliver real results at honest prices. As we invest in the future of Plus White and our broader portfolio, that commitment is stronger than ever.